210301 Habersaat Robert

    Robert Habersaat

    Stage Tec Expands Sales Team and Adapts Internal Sales Structure

    Berlin, March 2021: Stage Tec, the Berlin-based manufacturer of professional audio technology is progressing with realignment of company structures. In order to focus sales more specifically on upcoming challenges, Robert Habersaat is joining the company as Director of Sales and Marketing. Furthermore, the sales organization will be supported by newly formed Technical Sales Support and Service teams.

    "With this realignment of our sales organization, we will be able to use the potential of our employees even better and more promising than before," Sascha Khelifa, Managing Director for Sales and Commercial Management, explains the decisions. "As we move towards a more global focus for the company, we are now taking the next step and facing the challenges ahead."

    Robert Habersaat will lead the Sales and Marketing teams and support the company in aligning internal structures. Habersaat brings an impressive track record as project manager, sales manager and sales director. Among other positions, he managed the international sales organization as VP Sales at STUDER Professional Audio and at the HARMAN Mixer Group. "I am looking forward to taking on the tasks that await me at Stage Tec," Habersaat says. "I will be able to contribute my many years of experience, apply my expertise, and help leading Stage Tec's sales organization to take the next steps."

    With immediate effect Reinhold Friedrich takes the responsibility for the European market as Sales Manager and Sebastian Schmidt will be in charge of the DACH region as Sales Director. The Technical Sales Support team under the leadership of Alexander Nemes and the Service Department headed by André Scheel will be grouped now in the Sales and Marketing department.

    The contact details of our sales team can be found at


    Robert Habersaat

    About Stage Tec:

    Stage Tec Entwicklungsgesellschaft für professionelle Audiotechnik GmbH, based in Berlin, specialises in the development and manufacture of innovative audio equipment. Stage Tec was founded in 1993 by a group of highly qualified audio and electronics engineers. Today, it has grown into a well-motivated team of 55 employees. Numerous developments and patents have given Stage Tec products an outstanding market position and testify to the company's consistent performance. In 2010 NEXUS® won the Technology and Engineering Emmy® Award as the finest, most versatile audio routing system. Key products include the AVATUS IP-based console (2019), the AURUS® Direct Access console (2002), the compact AURATUS® (2006) and CRESCENDO (2009) consoles for broadcast and theatre, and the small IP-based broadcast mixer ON AIR flex (2014).

    Press contact:

    Rebecca Khelifa-Bonk
    on behalf of

    Stage Tec Entwicklungsgesellschaft f. professionelle Audiotechnik mbH

    Tabbertstr. 10-11
    12459 Berlin
    Tel: +49 30 639 902 18
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    © 2002 - 2020 Stage Tec, Entwicklungsgesellschaft für professionelle Audiotechnik mbH